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Keyword density checker
Keyword density is how often a word or phrase appears in a text, as a share of all its words.
Most repeated words
Paste a description to see its phrases.
Density = count ÷ 0 total words × 100. There is no documented ideal: Apple does not list the description among its search fields, and Google Play’s Metadata policy counts repetition and keyword lists as violations.
Free, no sign-in. Runs in your browser: what you paste never leaves it and is not stored.
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This checker shows an app description’s most repeated one-, two- and three-word phrases with counts and density. Apple does not list the description among its search fields; Google Play says listing text helps discovery. Repetition beyond natural use helps on neither.
What each store says about the description
| Store | Used for search | Repetition |
|---|---|---|
| App Store | Not among the fields Apple lists for search text matching (name, subtitle, keywords, primary category) | Apple: don’t add unnecessary keywords to the description |
| Google Play | Google: the text in your store listing helps users discover your app; use SEO best practices in the description | Metadata policy: repetitive or irrelevant keywords can be a violation and lead to suspension |
How density is calculated
Density is a phrase’s count divided by the total number of words in the text, times 100. The total always counts every word, whatever you hide. Phrases never run across sentence or clause punctuation, so “sleep well. Well rested” does not contain “well well”.
The stop-word toggle hides common words such as “the”, “and” and “your”, and any phrase that starts or ends with one, so the list shows the terms that carry meaning. Phrases with a stop word in the middle, such as “track your habits”, stay.
Read the result as an editor, not a target
Neither Apple nor Google publishes an ideal keyword density, and this tool does not suggest one. Use the list to spot accidental repetition, and to confirm that your main feature terms appear where a reader expects them.
On Google Play, write the full description for people first: mention your core features in plain sentences, and avoid word blocks and keyword lists, which the Metadata policy names as violations. On the App Store, put search terms in the name, subtitle and keyword field, and write the description to convert visitors.
Frequently asked questions
What is a good keyword density for an app description?
There is no documented ideal from Apple or Google. Mention your core features naturally; repetition beyond natural use does not help and on Google Play can break the Metadata policy.
Does Apple use the app description for App Store search?
Apple’s App Store search guidance lists the app name, subtitle, keywords and primary category as the text it matches, not the description, and advises against adding unnecessary keywords to the description.
Does Google Play use the description for search?
Google says the text in your store listing helps users discover your app and recommends SEO best practices in the description, within its policies on spam. Its Metadata policy says repetitive or irrelevant keywords can be a violation.
Is my description sent to AppGazers?
No. The checker runs in your browser: what you paste never leaves your browser and is not stored. It is free with no sign-in.
Official sources
- Apple: App Store search — The fields Apple says search matches (checked October 31, 2026).
- Apple: Creating your product page — “Don’t add unnecessary keywords to your description.”
- Play Console Help: Get discovered on Google Play search — Store listing text and discoverability (checked October 31, 2026).
- Play Console Help: Metadata policy — Repetition, word blocks and keyword lists as violations (checked October 31, 2026).
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