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DEVELOPER · GOOGLE PLAY

DTC Lab: app revenue & downloads

DTC Lab publishes 12 apps on Google Play, 12 of them listed here with AppGazers revenue and download estimates. Every figure is a worldwide model estimate with an 80% band, not reported revenue.

Estimates: recorded period: Oct 1 – Oct 31, 2026Updated Store data as of

Apps published
12Google Play
Modeled portfolio sum, revenue
$0 – $60KSum of 12 apps' 80% bands; not company revenue
Modeled portfolio sum, downloads
963.7K – 4.2MSum of 12 apps' 80% bands

Top DTC Lab apps by modeled revenue

Top 10 DTC Lab apps by modeled revenue
#AppDeveloperStoreCategoryEst. revenue (80% band)Est. downloads (80% band)Report
1Masha and the Bear EducationalDTC LabGoogle PlayEducational< $5K (Sep 24 – Oct 24, 2026)595.6K – 2.4M (Sep 24 – Oct 24, 2026)Details
2Masha and the Bear Mini GamesDTC LabGoogle PlayEducational< $5K (Sep 24 – Oct 24, 2026)135.9K – 637K (Sep 24 – Oct 24, 2026)Details
3Masha and the Bear: Good NightDTC LabGoogle PlayEducational< $5K (Sep 24 – Oct 24, 2026)133.2K – 624.3K (Sep 24 – Oct 24, 2026)Details
4Masha and the Bear: Salon GameDTC LabGoogle PlayRole Playing< $5K (Sep 24 – Oct 24, 2026)24.4K – 119.8K (Sep 24 – Oct 24, 2026)Details
5Masha and the Bear: DentistDTC LabGoogle PlayRole Playing< $5K (Sep 24 – Oct 24, 2026)17.1K – 84.2K (Sep 24 – Oct 24, 2026)Details
6Masha and the Bear AI KidsDTC LabGoogle PlayEducational< $5K9.2K – 45.3KDetails
7Masha and the Bear: Art GamesDTC LabGoogle PlayCasual< $5K28.9K – 142.1KDetails
8Masha and the Bear: CookingDTC LabGoogle PlayRole Playing< $5K6.7K – 33.2KDetails
9Masha and the Bear: AdventureDTC LabGoogle PlayAdventure< $5K12.7K – 62.2KDetails
10Masha and the Bear Magic ColorDTC LabGoogle PlayEntertainment< $5K (period ending Oct 11, 2026)< 5K (period ending Oct 11, 2026)Details

About the portfolio sum

The portfolio sum adds the low (P10) and high (P90) ends of each listed app's 80% band for its recorded estimate period. It is a modeled sum of gross in-app spend on Google Play, not DTC Lab's company revenue: it leaves out ads, web sales, other stores and profit, and the sum of the bands is wider than an 80% band of the total.

Top grossing apps · Most popular apps and how much they make

How these estimates work

Revenue is modeled gross in-app spend (in-app purchases and subscriptions, in US dollars) for the recorded estimate period. Recent estimates cover a rolling 30-day interval; older estimates may cover a calendar month. A missing start date is not inferred. It excludes advertising revenue, web sales and net profit. Downloads are modeled for the same recorded period. Both are worldwide model estimates from public App Store and Google Play signals, not reported figures and not country-level numbers.

Every figure is an 80% band (P10 to P90): the model expects the true value to fall inside it most of the time. Apps below roughly 5K per estimate period show as “< 5K”, and a figure the model did not produce shows as “Not estimated”, never as zero.

Read more on the AppGazers data limits page, or look up any app in the free app revenue estimator and app download estimator, and check a keyword in the keyword difficulty checker.

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