ALTERNATIVE
Looking for a SplitMetrics alternative for market research?
SplitMetrics sells Apple Ads automation, App Radar ASO and custom-priced A/B tests. Compare it with AppGazers’ free plan for app market research.
SplitMetrics is a growth company for app publishers: Apple Ads automation (Acquire), store-page A/B testing (Optimize), the App Radar ASO tool and managed services. AppGazers is not a replacement for those; it is a free-plan alternative for the research before them: which apps earn, how fast they grow, keyword difficulty and which ads competitors run on iOS and Google Play.
At a glance
| Decision point | AppGazers | SplitMetrics |
|---|---|---|
| Best for | Indie developers and small teams researching markets and competitors | Publishers running Apple Ads, store-page A/B tests and managed growth |
| Free option | Free plan; Basic $9.99/mo, Pro $29.99/mo (14-day trial) | Acquire Starter is free for up to $25,000 a month of Apple Ads spend; App Radar has a 7-day trial (checked October 31, 2026) |
| A/B testing | Not included | Optimize: store-mirroring test pages, custom plan only |
| Apple Ads | Not included | Acquire bid and budget automation, and the Iris Apple Ads AI agent |
| Market data | Modeled revenue and download bands, rankings, reviews, keywords and public ads | App Intelligence add-on at $500 a month; download estimates on App Radar’s Scale plan |
| AI access | Remote MCP server on every plan (Free: 10 calls per tool a day, 100 a week) | AI bid models (Samba) and the Iris agent; no MCP server listed on its homepage |
What SplitMetrics does well
SplitMetrics says it is “built for mobile app performance”. Acquire automates Apple Ads bids and budgets with its Samba AI models, and Iris is an Apple Ads AI agent. Optimize runs store-page A/B tests on pages that mirror the App Store and Google Play, with 15+ languages and 50 behavioral metrics.
It also owns App Radar, an ASO tool, and sells managed Apple Ads, ASO and creative services. Its homepage cites $2B in ad spend managed and SOC 2 Type 2 and ISO 27001 certifications.
Where AppGazers fits instead
AppGazers answers the questions that come before a test or a campaign: which apps already earn in a niche, how much they make within an 80% band, which keywords are winnable by country, what users complain about in reviews, and which Meta (EU/UK) and Google ads competitors run.
It opens on a free plan after Google sign-in, with no sales call. AI assistants can query it through a remote MCP server on every plan (the Free plan includes free MCP server (10 calls per tool a day, 100 a week)), and the Chrome extension shows estimates on store pages.
What AppGazers does not replace
AppGazers does not run A/B tests, manage Apple Ads campaigns, track your own keyword ranks hourly or provide managed services. If your next step is testing screenshots or scaling Apple Ads, SplitMetrics or the stores’ own experiment tools fit that job.
SplitMetrics pricing (checked October 31, 2026)
Acquire: on splitmetrics.com/pricing, Starter was free “for unlimited time” for up to $25,000 a month of Apple Ads spend, 20,000 keywords, 8 automations and 1 user; Enterprise is custom; App Intelligence is $500 a month; Iris shows no price. Optimize: its pricing page offers only a custom plan, with no price or trial shown. Growth Services: custom, through sales.
App Radar, on splitmetrics.com/appradar/pricing: Essentials at EUR 69 a month (EUR 690 a year), Growth at EUR 169 (EUR 1,690 a year), Scale at EUR 299 (EUR 2,990 a year) and custom Enterprise, each paid plan with a 7-day free trial.
AppGazers has a free plan (no card) with revenue and download estimates on every page and a free MCP server (10 calls per tool a day, 100 a week); Basic ($9.99/mo) and Pro ($29.99/mo) unlock every app name in the workspace and MCP, keyword demand and competitor analysis, with a 14-day free trial.
How to use both
Research in AppGazers, then test and buy traffic with SplitMetrics or the stores’ own tools.
- Shortlist a niche in AppGazers with rising sorts and estimate filters, and save competitors to Your apps.
- Pick target keywords by country difficulty and opportunity, and read competitors’ reviews for message ideas.
- Review competitors’ public Meta and Google ads before writing test variants.
- Run listing tests in SplitMetrics Optimize, Apple’s product page optimization or Google Play store listing experiments.
Frequently asked questions
What is SplitMetrics?
SplitMetrics is a mobile growth company with Apple Ads automation (Acquire and the Iris agent), store-page A/B testing (Optimize), the App Radar ASO tool and managed growth services, according to its website on October 31, 2026.
How much does SplitMetrics cost?
On October 31, 2026, Acquire Starter was free for up to $25,000 a month of Apple Ads spend, App Intelligence cost $500 a month, App Radar ran from EUR 69 a month, and Optimize, Enterprise and Growth Services were custom-priced through sales.
How much does SplitMetrics Optimize cost?
SplitMetrics did not publish an Optimize price on October 31, 2026; its pricing page offers a custom plan. Some third-party directories list a starting price, but SplitMetrics’ own page does not.
Is SplitMetrics free?
Its Acquire Starter plan is free for Apple Ads accounts spending up to $25,000 a month. Optimize and its services are paid, and App Radar offers a 7-day trial.
Is there a free SplitMetrics alternative?
For market and competitor research, AppGazers has a free plan with modeled revenue and download bands, keywords, reviews and public ads, and a free MCP server (10 calls per tool a day, 100 a week). For free listing tests, Apple and Google offer product page optimization and store listing experiments.
Does AppGazers run A/B tests?
No. AppGazers is a research tool; it does not run store-page experiments or manage Apple Ads.
Official sources reviewed
- SplitMetrics official website — Products, claims and certifications; checked October 31, 2026.
- SplitMetrics Acquire pricing — Free Starter, Enterprise, App Intelligence and Iris pricing; checked October 31, 2026.
- SplitMetrics Optimize pricing — Custom plan only, no published price; checked October 31, 2026.
- App Radar pricing (SplitMetrics) — Essentials, Growth, Scale and Enterprise prices and 7-day trial; checked October 31, 2026.
RESEARCH YOUR NEXT APP
Start with a niche. Leave with evidence.
AppGazers has a free plan (no card) with revenue and download estimates on every page and a free MCP server (10 calls per tool a day, 100 a week); Basic ($9.99/mo) and Pro ($29.99/mo) unlock every app name in the workspace and MCP, keyword demand and competitor analysis, with a 14-day free trial.
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