APP REVENUE & DOWNLOADS · GOOGLE PLAY
Instagram · Social
How much does Instagram make? Revenue & downloads (August 2026)
AppGazers estimates Instagram grossed $6M – $34.8M from in-app purchases and subscriptions on Google Play in August 2026, with 9.6M – 32M downloads. Both figures are worldwide model estimates with an 80% band.
Estimates: last full month: August 2026Updated Store data as of
- Est. revenue, August 2026
- $6M – $34.8MGross in-app spend, 80% band
- Est. downloads, August 2026
- 9.6M – 32MWorldwide, 80% band
- Store rating
- 4.0 ★169,579,563 ratings
- Lifetime installs (Google Play)
- 5B+Store install tier
- Released
- Apr 3, 2012Google Play
Top grossing peers in Social
- Tinder Dating App: Date & Chat (App Store): $25.6M – $139.7M est. revenue
- Duolingo: Language Lessons (App Store): $24.9M – $135.9M est. revenue
- TikTok - Videos, Shop & LIVE (Google Play): $20.7M – $119.8M est. revenue
- Snapchat (App Store): $20.9M – $113.8M est. revenue
- LINE (App Store): $10.3M – $56M est. revenue
- Hinge Dating App: Match & Date (App Store): $8.8M – $47.9M est. revenue
- Life360: Family Safety & GPS (App Store): $8.6M – $47.1M est. revenue
- WeChat (App Store): $8.5M – $46.3M est. revenue
How these estimates work
Revenue is modeled gross in-app spend (in-app purchases and subscriptions, in US dollars) for the last full calendar month. It excludes advertising revenue, web sales and net profit. Downloads are modeled for the same month. Both are worldwide model estimates from public App Store and Google Play signals, not reported figures and not country-level numbers.
Every figure is an 80% band (P10 to P90): the model expects the true value to fall inside it most of the time. Apps below roughly 5K a month show as “< 5K”, and a figure the model did not produce shows as “Not estimated”, never as zero.
Read more on the AppGazers data limits page and in the free app revenue estimator.
Frequently asked questions
How much money does Instagram make?
AppGazers estimates Instagram grossed $6M – $34.8M in in-app purchases and subscriptions on Google Play in August 2026 (80% band). This is a model estimate, not reported revenue, and it excludes ads, web sales and profit.
How many downloads does Instagram get?
AppGazers estimates 9.6M – 32M downloads of Instagram on Google Play in August 2026 (80% band, worldwide).